My husband has just wrapped a movie, the third in a franchise he created ten years ago. I'm covering some of the behind-the-scenes bases. "Associate Producer" is a vague title that can mean a number of things. You can find Part I here.
If it made any sense at all, I would have titled this post "This Is The Person Who Does Everything Under The Sun," but that's not an official film credit.
This is S. You may remember her from the red lipstick post. Though she shares the same title as these guys, her job couldn't be any different. S. always juggles a hundred balls at a time, but on the movie her main function is to wrangle the talent. And, as I'm sure you can imagine, with this cast that is a major undertaking.
S. has a great relationship with the nine boys that make up the main talent for the movie. She is responsible for getting them where they're supposed to be, then handling their every need/want/request once they're there. They love her and trust her. She is loyal to them and it is returned.
Aside from this movie, S. - for all practical purposes - runs The Gorilla's production company. I beam with pride that I originally hired S. in 2003 as The Gorilla's personal assistant. (This was before The Gorilla and I were dating, and I was still working in production.) Very quickly, S. became indispensable. Along the way, we also became good friends. She has worked for The Gorilla ever since, first as an assistant, then was critical as the production company grew, and later as a producer for the numerous television shows the company was producing.
Another role S. has taken on for the movie is the public relations liason. Even though The Gorilla and most of the talent have publicists, they work through her when organizing press and promos. That role also encompasses working with brands that will be will be making merchandise for the movie. (We'll cover that topic later, because it's an interesting part of the promotion process.)
You simply can't put S. in the typical Associate Producer box. She all but runs our entire life. If I need anything - from a restaurant recommendation to tracking down The Gorilla on set - she is the first person I dial.
So maybe she doesn't fit your typical AP role - she is so much more than that - but everyone should have an S. in their life. That is, if they want anything to get done.