Never in all my days have I risen for a product launch. But I did it for 3.1 Phillip Lim for Target. With a houseful of 18 sleeping houseguests, I stumbled to the coffee machine and then drove makeup-free to an obscure Target about an hour away from the lake house.
I made my friend Nish go with me.
We got there about 8:20am, to a nearly empty parking lot. Where were all the lines? I got concerned that this particular Target wouldn't even carry the 3.1 Phillip Lim line, even though I called the day before to confirm.
There were only two other customers in the store, a fellow Lim-lover trying on the blue & green sweater right there in the aisle, and a man lingering by the display.
The Target workers were still pulling the Phillip Lim merchandise out of the boxes, so we watched and squealed at each reveal. This might have been the most fun part of the morning.
I did a quick circle of the little area, noticed that they didn't have the complete line (for example, none of the leopard-print pieces were there), and finally started grabbing a few things.
I ended up with the blue & green sweater, the boom sweatshirt (WAY cuter in person than I thought it would be), the floral printed blouse, and this drop-waist sweater dress that I think is supposed to channel a Gatsby-party, but in the dressing room spoke a little of Mrs. Hannigan. (I got it anyway.)
To my surprise, I really liked the small cross-body bags, this one is called the mini-satchel. You know, I was irritated about the bag thing. And in person, I'm quite sure one would never mistake the Target line with the original designer line. Really, really sure. So that made it better-ish? For the larger bags, the ones with less hardware looked better. For the smaller bag, mine had more hardware, but it looked significantly better in the small version than the large one. And I really liked the depth of the gray color, it wasn't flat-looking.
As for the quality of the clothes, they're definitely Target. Thin and synthetic, but not totally cheapo. The stitching was a little messy, that kind of thing. But this was by far my favorite designs of the Target collaborations (clearly this comes from my affinity for Mr. Lim in the first place), and I purchased with the intent of wearing it.
Unlike the male who was there when we arrived and who waited until we went to the dressing room to scoop up handfuls of everything to purchase and then re-sell. Grrrrr.
I would have taken more pictures, but my iPhone 4 hates me and kept blinking that there wasn't enough room for the camera app to function. This is why I'll be up early again this week for another product launch - the iPhone 5S.
And for that one, I know there will be a line.
PS - I got several compliments via Instagram on the camo jeans I'm wearing. More about those this week! They're a fall staple, for sure.
PPS - I'm not a fashion blogger. Swear it.