It's a hectic time of year and I know people are busy and not poking around on blogs as much right now, so a sincere Thank You to everyone who took last week's HH blog reader survey (now closed). I know everyone wasn't able to participate, but it was a solid sampling of the HH readership. It was my first ever reader survey and I am kicking myself that I haven't done one before. Hearing from you has already made me shift a few content decisions (for the better - promise!) and given me the mental freedom to write about some of the topics I was a little wary of. Through the survey, you guys made me feel even better about some of the changes I have brewing for the blog, and I felt genuinely encouraged. Thank you, thank you, thank you.
This may be all blog geekiness to some, but I'm going to post the results because I think they're interesting and you might, too.
The average Hollywood Housewife reader is a married female aged 25 - 45, highly educated with a solid household income, reads 10+ books a year, has between 1-3 kids, calls herself a Christian, and shops online regularly. Is this you?
I was not at all surprised at the female:male ratio, but to see it in graph form did make me laugh. We are 99% female around here, but shout out to the 1% of dudes. Glad you're here. Don't run away.
While the majority of HH readers are married with children, nearly 15% of you are not married and almost 30% don't have kids. This surprised me and became relevant when I saw below that Mommy Mondays fell last in the "most liked" posts category. Mondays are my blog's highest day for traffic, and even though I have secretly been wanting to move just slightly away from specifically parenting posts, I didn't want to disappoint the Mommy Monday tradition.
Now that I know a big chunk of you aren't parents, it gives me the freedom to release Mondays to other types of content. Don't worry, those of you who DO like the mom stuff. I'm not giving it up completely, it's part of who I am. But now I feel less pressure to talk about it weekly.
One of the biggest surprises of the whole survey for me was the diversity of where you live. I was shocked (shocked!) at how many California readers I have. I had rough (incorrect) mental calculations of where the HH readers resided based on google analytics and the people who have at one time or another contacted me. Maybe the west coasters are just quieter, but look! There they are! A full 15% of you!
Less surprising was the 18% that lived in Texas/Oklahoma combined. I actually thought that would be higher. But the rest of you are scattered everywhere. I really like this.
Another *blink blink* moment was the fact that 73% of you identify as Christians. For years I've been hesitant to talk about faith (the good and the bad) in this space, so I should have known when I posted about my doubts in God last month and it garnered an enormous reaction that something was up. This gives me a lot to think about moving forward.
I loved seeing how many of you were readers! Kindred spirits in that department, we are. We should start a cyber book club. I have no idea how that would work.
Another thing we have in common? We shop online. I'm cool with that.
Relevant to no one else but me, it was fun to see how most of you found HH (thank you, fellow bloggers!) and that you check in here often, as well as on so many other blogs. I'm such a blogging advocate, this made me strangely happy. Even though very few of you were actually bloggers yourselves.
There were hundreds and hundreds of responses to the other blogs that you read, but I the most mentioned appeared to be:
(Wow - really honored to be among those stellar blogs.)
Last but not least, you guys gave me tons to think about in terms of what were your favorite type of posts (no humongous winner) and what you connected with this year.
This has been enormously helpful in my planning and attitude and excitement for what's to come. I did it as a way to hone in on what was/was not working here as I started my new monthly newsletter (out tomorrow! Sign up here to get it!), but it became even bigger than that. I hope to make it an annual thing.