I've been blogging about blogging all week because Blogging Is My Favorite. Read about Blogging Boundaries, When and How Much I Blog, Blogging and Social Media, also Blogging Tools and Resources and How Bloggers Make Money.
Now that you’ve listened to me ramble all week about my passion for blogging, I’m going to lay out a few of my personal blogging truths. I still feel like blogging is part of the wild west, there are no set rules and everyone approaches it differently. But after a few years at this game, I’ve found a rhythm that works for me.
Be consistent. From the beginning I’ve vowed to myself to be a consistent blogger and I think it’s the #1 thing that has kept my audience growth steady. Of course there have been a few exceptions for illness or travel, but most weeks of the year I post at the very least on Monday and Friday. Most of the time I’ll also post in-between, but if nothing else, my readers know there will be fresh content when they check in on Monday, and if they come back on Friday there will be links and maybe something else to catch up on.
I think this is crucial when you’re starting out. You’ll lose an audience fast if they come back in a week and there’s nothing new there. A lot of Big Time Bloggers post willy-nilly, but they’ve earned that right. Their readers will consume anything they put out there, whenever they post it. For the rest of us, it’s a good discipline and fair to the readers to be consistent. Start small if that idea overwhelms you. Just say “I’m going to post on Monday. Every Monday. No matter what.” And see where it takes you.