The money question. This is what everyone wants to know. Are bloggers making money? How much? How?
The short answer is yes, bloggers with a decent-sized platform are making money. Some bloggers - and not always the ones that you’d suspect - are making LOTS of money.
Now, if you’re attending blogging conferences or reading “How To Start A Blog” type books or posts, they’re going to preach at you that normal bloggers ARENT making money. That you shouldn’t expect to make any money, and that you certainly shouldn’t start a blog with money-making in mind. The only statement I’ll agree with there is the last one. If your heart isn’t in it, if you don’t actually enjoy it or find immense value in creating on the internet, then most likely you will not be a successful blogger. But I think that’s true of any small business.
As I’ve laid out earlier this week, blogging well and consistently takes a ton of time. But if you build it, they will come, as the saying goes. And then once you’ve built the platform, almost entirely from your own sweat and tears and will barely any income as an incentive, then what? There comes a point with every single blogger I know where they ask themselves why they’re doing this. For some, the benefits don’t outweigh the cost and they burn out. For others, they decide that this thing being a hobby is enough. And for others, there’s cash.
Here are the current traditional ways that bloggers are making money: